| CONTACT:
Steve Bennett 954-760-5740 steve@sbprcorp.com
FORT LAUDERDALE, FL – (March 7, 2007) – SBPR Corp., a South Florida-based PR agency specializing in travel and lifestyle communications, has added the Martinique Promotion Bureau/CMT USA to its growing roster of clients. SBPR will provide publicity and media relations services for an initial 12-month period to help bolster U.S. visitor arrivals to the French Caribbean paradise. The new client win is the by-product of a strategic partnership struck in February 2006 between SBPR and The MAAC Group, a Boston-based marketing consulting firm led by 20-year travel industry veteran Melanie Alexander. Under terms of the partnership, PR services offered by SBPR are marketed to The Maac Group clients, like the Martinique Promotion Bureau. Similarly, SBPR Corp. clients can take advantage of business development, sales, marketing and consulting services offered by The Maac Group. “We couldn’t be more pleased to be partnering with our friends at SBPR Corp. to raise Martinique’s profile among U.S. travelers,” said Alexander. “New nonstop service from Atlanta on Delta has combined with new American Eagle service from San Juan to make Martinique more accessible from the U.S. than ever. Together with SBPR and the tremendous team at the Martinique Promotion Bureau, we’re developing several creative initiatives to grow U.S. visitor arrivals to record levels.” For more information on Martinique, visit www.martinique.org. For more information on The MAAC Group, visit www.maacg.com.
SBPR Corp. is a progressive public relations agency specializing in the development of creative, sales-driven business solutions for corporations operating in travel and lifestyle industries. The company offers a concentrated suite of six integrated services – media relations, publicity, custom publishing, copywriting, promotions and product placement – and is headquartered in the heart of downtown Fort Lauderdale with affiliate associates based in New York, Boston and the Caribbean. |